EZ Cure Medical Billing Services Privacy Policy
SCOPE AND PURPOSE:
This privacy policy (“Policy”) outlines how EZ Cure Medical Billing and its affiliated companies, subsidiaries, and parent companies (referred to as “EZ Cure,” “we,” “us,” “our,” and/or “BMDX”) collect, use, and disclose information obtained from you through various websites and applications, including www.ezcurebillingsolutions.com, that link to this Policy (collectively referred to as the “Sites”). This Policy also governs the collection of information that occurs offline, such as when you visit our physical offices, attend EZ Cure events, or interact with our representatives at other events, or in any other circumstances where this Policy is made available to you.
The terms of this Policy are not applicable to EZ Cure product offerings that have separate privacy policies or to third-party websites that we may link to. We have no control over and cannot be held responsible for the privacy practices of third-party websites. Therefore, we advise you to review any relevant privacy policies of these third-party websites independently.
EZ Cure processes data on behalf of healthcare providers in accordance with the agreements we have with our customers. These agreements may require Business Associate Agreements as per the Health Insurance Portability and Accountability Act (“HIPAA”). Your healthcare provider may have its own policies and practices regarding the collection and use of your data. We are not responsible for how your healthcare provider handles your information, and it is advisable that you review their privacy policies.
WHAT ARE THE SERVICES OR FUNCTIONS PROVIDED BY EZ Cure?
EZ Cure, headquartered in the United States, is a company that provides network-enabled services to healthcare, hospital, and ambulatory customers across the country. Our healthcare cloud-based solutions provide healthcare providers with various options such as electronic health records, patient engagement tools, and revenue cycle management. For further details regarding EZ Cure, kindly refer to the “About” section on https://ezcurebillingsolutions.com/
WHAT KIND OF PERSONAL DATA DO WE GATHER?
Personal information is data that can be utilized to identify an individual. The specific types of personal information we gather depend on the nature of your interactions with us. In the last 12 months, we have obtained personal information that falls under the following broad categories:
Identifiers, which includes details like your name, email address, or IP address.
Information from our customer records, like your postal address or phone number.
Commercial information, such as information regarding products or services that you have purchased.
Electronic network activity information, such as your engagement with our website.
Professional or employment-related information, such as your job title or employer.
Geolocation data, which may include general location information (such as city/state) derived from your IP address or precise location information obtained via GPS-based functionality. In cases where we require precise geolocation information, we will seek your permission to collect or use it, in accordance with relevant legal requirements, particularly if it is classified as “sensitive” information under applicable law.
THROUGH WHAT MEANS DO WE COLLECT YOUR PERSONAL DATA?
We may obtain your personal information in various ways, which include the following:
Information that you directly provide to us, such as when you voluntarily fill out fields on the Sites, request specific services or information, participate in surveys, or contact our customer service. Depending on how you interact with us, we may ask for details like your name, organization/practice name, email address, phone number, and user type (e.g., patient, provider, partner). If you have an account with us, we may also collect login information like your username or Practice ID. If you attend our physical events or visit our offices, we may ask for information such as health and travel details to ensure the safety of our personnel, clients, guests, and the public.
Automatic data collection technologies, like those mentioned in the “Cookies and Automated Data Collection Technologies” section below, may be used to collect information about your device and your visit to our Sites. This data may include your IP address, geolocation, browser type, device type, mobile device identifiers, and activity reflecting your browsing history on our Sites (such as mouse movements, clicks, touches, scrolls, and keystrokes).
Information from other sources, such as lead generation companies, social networks, or business partners offering co-branded services or assisting with the sale or distribution of our products, may also be collected. We may also obtain information from other users of our services or publicly available sources.
IN WHAT WAYS DO WE UTILIZE YOUR PERSONAL DATA?
We utilize your personal information in the following ways:
In ways that are expected based on the reason for collecting it. For instance, if you contact us with a request for information, we will use your information to respond to your request. To provide, enhance, and improve our services, including optimizing our Sites’ functionality and identifying areas of interest for our visitors and users. Feedback from surveys, screeners, and other feedback mechanisms may be used to develop new products and services. To identify and authenticate you as an existing user or a prospective client. To enable cross-device/cross-context tracking for your account(s). To communicate with you through emails, newsletters, announcements, and other types of communication. To maintain the safety, security, and integrity of our Sites and services, and for legal compliance purposes. To ensure the safety of our personnel, clients, guests, and the public. For purposes explained at the time of collection or other business purposes consistent with the context of the collection.
We may use non-identifiable information (such as aggregated, anonymized, or de-identified data) for any purpose that is not prohibited by applicable law.
IN WHAT WAYS DO WE DISCLOSE OR EXCHANGE YOUR PERSONAL DATA?
The personal information we reveal for commercial purposes falls into these categories: identifiers, commercial data, internet activity, and geolocation data.
We may share your personal information outside of EZ Cure in the following circumstances:
- We may share your personal information with external service providers and vendors who offer us services, such as analytics, content management, advertisement administration, marketing-related insights, market research, and marketing efforts analysis.
- We may collaborate with third-party providers who offer audience matching services. For example, we utilize the Facebook pixel on our non-patient-facing Sites and may share your email address with a social media service to aid in our social media marketing services. This enables us to locate additional potential customers with interests similar to yours. Some technology services may provide their own data to us, which we then upload into another technology service to identify common factors among those data sets.
- We may share your personal information with our affiliates and related entities for business purposes, such as customer support, marketing, technical operations, and other business operations. We may also reveal your information to affiliates for commercial purposes.
- If you make your information accessible or public to other users of the Sites, such as through posting reviews related to partners or other content, you should exercise caution as you are responsible for the content you post and how others may use it. Once you have posted information, you may not be able to modify or remove it.
- We may disclose your personal information with our customers when you participate in our surveys as an authorized user, during the onboarding process, when providing feedback on our services, surveys conducted post-interaction with our support or training teams, and other surveys, such as focus groups and usability design activities like click tests, card sorts, and other tests and surveys in which you participate. If you complete a survey, we usually inform you beforehand that we will share your information with our customers.
We may also reveal your information to other entities in the following situations: When you provide us with your consent to share or utilize information about you; When we believe it is necessary to share information about you to fulfill a service you have requested from us or others; When we are legally obligated or compelled to disclose information, such as in response to a lawful request by public authorities or to meet national security or law enforcement requirements; When we deem it necessary to prevent legal violations or liability; To safeguard the rights, property, life, health, security, or safety of ourselves, the Sites, or anyone else; In the event of an actual or potential purchase, merger, or acquisition of all or a part of our business by an actual or potential buyer (and their agents and advisers); At your request or direction, such as when you elect to share information about your activities on the Sites with a social network; or With any other party with your consent and advance notice of the disclosure.
However, we may still disclose information that does not identify you and could not reasonably be used to identify you (including aggregated, anonymized, or de-identified data) as allowed by relevant laws. Concerning de-identified patient information, we only share such data with third parties if it is authorized under our agreements with our clients and is in accordance with the requirements of HIPAA or other applicable laws. We use either the safe harbor method or the expert determination method as set out in HIPAA. The third parties who receive the de-identified data include third-party vendors and service providers with whom we have partnerships or relationships, as well as academic researchers and institutions that contribute to the healthcare industry.
HOW DO WE SAFEGUARD AND RETAIN DATA
We safeguard your information using various security measures, including encryption for sensitive information. However, we can’t guarantee that your information is completely secure. We keep information for different periods depending on why we collected it, and we won’t keep it longer than needed unless required by law. Sometimes we may be unable to delete or de-identify your information for technical or operational reasons, but we’ll take steps to prevent further processing.
DATA COLLECTIONS METHODS AND TECHNOLOGIES INCLUDING COOKIES
Our websites use various automated data collection technologies including cookies, pixels, ad tags, SDKs, clear GIFs, session replay scripts, and Javascript to enhance user experience, gather statistical information on website usage, and maintain website security. Cookies, which are small text files stored on your device, are among these technologies and help the website to function effectively.
We use cookies and other similar technologies on our Sites to help us gather statistical information about how visitors use the Sites, maintain security, and improve your experience. Additionally, cookies enable us to deliver advertisements, some of which may be personalized based on your behavior on the Sites. To help us deliver these ads, we work with third-party partners who may collect information about you across our Sites and third-party sites over time to gain insights into the goods and services that may interest you. This information can also be used to associate different devices that you use.
To manage your cookie preferences, you can access the “cookie preferences” link located at the bottom of any of our websites.
TECHNOLOGY INTEGRATIONS AND SOCIAL MEDIA
Our services and websites may contain integrations with social media and technology platforms that are operated by separate entities. Additionally, we may collect information from third-party social media and marketing companies to improve our data sets. Our sites contain hyperlinks to websites, platforms, and other services that are not operated or controlled by us. We may use a pixel or SDK on our Sites that enables you to “like”, “share” or log in to your account through social media. If you decide to interact with this integration, we may receive information from the social network you have authorized to share with us. Please be aware that the social network may also collect information about you independently. We may provide our content on social media platforms, and any information you give us while interacting with our social media content will be handled in accordance with this Policy. If you publicly mention our Sites on social media, we may use your mention on or in relation to our Sites. Our Sites may allow you to link your account with a partner or another service to retrieve certain data about your account. If you link your account, we may obtain information such as your username and email address. To learn more about how these platforms handle your information, please refer to their respective privacy policies and terms of use.
When you engage with third-party entities, such as when you leave our Sites, they may collect information from you and store it according to their own policies and practices. This includes what information they share with us, your rights and choices, and where they store information. To understand how these entities handle your information, we recommend reviewing their privacy policies and terms of use.